Plains Cotton Growers has sent 113,898 email in the last 12 months — 10% higher than the industry average. We also had a 7% click rate in 2023, which is 5% higher than the industry average.
Promotion
Product Promotion
In market development for the 2023 fiscal year, PCG funded Cotton Council International $50,000. This financial support helps secure USDA matching funds that CCI uses as the export promotion arm of the National Cotton Council.
PCG collaborates with CCI in assisting in the organization and execution of special trade missions and orientation tours.
This year, the 2023 COTTON USA Orientation Tour came to Lubbock in October. There were representatives of 27 companies from 15 of the world’s largest cotton consuming countries participating this year.
The companies represented were expected to consume 5.7 million bales of cotton in 2023 including 2.9 million from the U.S. — making these companies some of our nation’s largest customers.
Organization Promotion
PCG’s communications division has seen a steady increase in engagement from both external and internal stakeholders.
This year, we unveiled a website redesign, new annual meeting format and venue, and were featured multiple times on local and national news outlets.
Email Open Rate
Increase in Subscribers
Do you receive our weekly Cotton News newsletter? Sign up today to receive industry news, updates and upcoming events every Friday. We send funnies, too!
Social Media Rank
Plains Cotton Growers’ Facebook and Instagram accounts ranked in the top 25% of all accounts for viewers who watched videos for one minute or more in 2023.
Textile Mill Testimonial on Texas Cotton
“I really see an improvement in Texas cotton quality in the last few years. We are grateful for the opportunity to see some of these things in person. As end users, we don’t get to see the process, so it’s valuable to see what cotton growers and infrastructure are doing to ensure high quality cotton.”
Kumaresan Ramaswamy, PT Gokak Indonesia
Annual Meeting Attendees
We held the highest attended annual meeting to date at a new venue — the Overton Hotel and Conference Center — in April.
Increase in Facebook Page Profile Visits
Visits to Facebook profile increased by 46% in 2023, while Instagram profile visits increased by 13%.
Increase in Website Traffic
Our website boasted 16,000 users this year, 15,000 of them new to our site, for a total of 129,000 website visits.
Media Relations
Local Media
Plains Cotton Growers participated in more than 30 local media interviews in 2023.
National Media
Plains Cotton Growers was featured on FoxWeather, Wall Street Journal and the Associated Press in 2023.