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Meet the Consumer Panelists

Introducing today’s consumers…

Plains Cotton Growers is offering an educational opportunity highlighting the way consumers think and shop in 2025. Volunteer consumer panelists will answer questions on the why behind their purchase decisions, as well as where they like to shop and their opinion of cotton clothing.

Information on the panelists is below.

Retired Second-Grade Teacher

Michael Brewer

Get to Know Michael!

Age Range: 70+

Hometown: O’Donnell

Occupation: Retired second-grade teacher

Favorite outfit: jeans and a white shirt

Q: What are you looking for when you shop for clothing?

A: Love shirts and maxi dresses, bright colors, soft material

Q: What is your favorite clothing store?

A: J. Hoffman’s

Q: Do you shop online or in store?

A: Primarily in store

Q: How often do you shop for clothes?

A: Once a week

College Student: Art & Finance

McKenzie Dulin

Get to Know McKenzie!

Age Range: 18-24

Hometown: Lubbock

Occupation: College student majoring in art and minoring in finance

Favorite outfit: flared jeans, graphic T-shirt, jewelry and sneakers

Q: What are you looking for when you shop for clothing?

A: Durability, long lasting soft material and the ability to mix and match what I buy to create multiple outfits

Q: What is your favorite clothing store?

A: Dillard’s or Target

Q: Do you shop online or in store?

A: Primarily in store

Q: How often do you shop for clothes?

A: Twice a year

Small Business Owner: Rustic Klass Boutique

Brooke Durham

Get to Know Brooke!

Age Range: 50+

Hometown: Lubbock

Occupation: Small Business Owner — Rustic Klass Boutique

Favorite outfit: jeans and shirts

Q: What are you looking for when you shop for clothing?

A: different shirts and tops

Q: What is your favorite clothing store?

A: J. Hoffman’s

Q: Do you shop online or in store?

A: Primarily in store

Q: How often do you shop for clothes?

A: Once a week

High School History Teacher

Cody Lass

Get to Know Cody!

Age Range: 35-40

Hometown: Lockney

Occupation: History Teacher at Estacado High School

Favorite outfit: whatever is the most comfortable!

Q: What are you looking for when you shop for clothing?

A: Affordability, look, comfort and fit

Q: What is your favorite clothing store?

A: Anything online

Q: Do you shop online or in store?

A: Primarily online

Q: How often do you shop for clothes?

A: Once a month

College Student: IT and Computer Science

Kouassi Moh

Get to Know Kouassi!

Age Range: 18-24

Hometown: Dallas

Occupation: College student majoring in information technology and computer science

Favorite outfit: jeans, graphic T-shirt and sneakers

Q: What are you looking for when you shop for clothing?

A: I look for nice graphic T-shirts made of breathable materials. I prioritize comfort.

Q: What is your favorite clothing store?

A: Walmart

Q: Do you shop online or in store?

A: Primarily in store

Q: How often do you shop for clothes?

A: Twice a year