Executive Committee Members
Friday, April 4, 2014 By Mary Jane Buerkle
Shawn Holladay of Lamesa, Texas, was elected president of Plains Cotton Growers, Inc., for 2014-2015 during PCG's quarterly Board of Directors meeting today in Lubbock.
Joining Holladay on the PCG officer team are Johnie Reed of Kress, Texas, elected vice president; and Stacy Smith of New Home, Texas, elected secretary-treasurer of the 41-county cotton producer organization.
Each year the PCG Board also elects a total of nine directors, three from each of the organization's three districts, to serve alongside the organization's three elected officers and two most recent past presidents. The immediate past president serves as chairman of the board.
Members of the 2014-2015 PCG Executive Committee are: District 1 representatives Frank Bezner Jr. of Hereford, Brent Nelson of Sudan, and Martin Stoerner of Lockney; District 2 representatives Travis Mires of O'Donnell, Scott Harmon of Idalou, and David Carter of Levelland; District 3 representatives Wesley Butchee of Seagraves, Al Spinks of Midland and Eddy Herm of Ackerly; President Shawn Holladay of Lamesa, Vice President Johnie Reed of Kress, Secretary-Treasurer Stacy Smith of New Home, Board Chairman Craig Heinrich of Slaton, and Past President Brad Heffington of Littlefield.
Cotton Board Develops Strategic
Priorities at Annual Meeting
Friday, April 4, 2014 From The Cotton Board
The Cotton Board recently held its March Board Meeting in Santa Fe, New Mexico where board members, in their respective committees, reviewed Cotton Incorporated's proposed plans for 2015 and developed strategic recommendations. The meeting was well attended by both producer and importer board members who serve the Cotton Research & Promotion Program.
Cotton Board Chairman and Importer member Gary Ross said this of the meeting, "One of the biggest responsibilities of The Cotton Board is to guide the direction of the Cotton Research and Promotion Program by providing strategic recommendations to Cotton Incorporated and setting their budget for the coming year. I look forward to the high-level of strategic recommendations coming out of the committee sessions and to the work this Board will do to ensure good stewardship of the Cotton Research and Promotion Program." The recommendations drafted by The Cotton Board will soon be forwarded to Cotton Incorporated.
During the meeting's general session, The Cotton Board heard presentations from keynote speakers who could provide the Board with industry insight pertinent to developing strategic recommendations for the Program. The first speaker was Cotton Incorporated's President and CEO, J. Berrye Worsham, who gave an overview of Cotton Incorporated's strategic outlook for 2015. Next, Staplcotn President & CEO Meredith Allen spoke about the current cotton market, offered insight into how the market would potentially react to ending stocks of 96 million bales and what it would take for cotton to recapture spindle positions lost to that $2 cotton run up in 2011. The final speaker, Robin Lewis, host of the award-winning show "The Lewis Report," presented his view on the effect of the ever-evolving technologies being used by consumers. He said, "The numbers of cell phones and electronic tablet devices are escalating world-wide at a rapid pace and retailers are going to have to meet those consumers with product marketing that delivers to those devices. Knowing where and how to reach today's consumer presents a tremendous opportunity for retailers."
The next full Board meeting for the Cotton Board will take place in August 2014. During the August meeting the Cotton Board will review and decide whether or not to recommend approval of Cotton Incorporated's proposed 2015 plan and budget.
Cotton Council International delivered U.S. cotton sourcing assistance to major apparel industry players at the Texworld and Premi¸re Vision trade shows in Paris.
The shows – representing the largest combined exhibition of the world's apparel fabric – provided a venue for CCI to promote U.S. cotton and its global marketing and licensing program. International brands and retailers visited the booths, including: Marks and Spencer, Tesco, Gerry Weber, Teddy Smith, Eddie Bauer, Nike and Lacoste.
Approximately 75,160 visitors attended both fairs, which had 1,525 exhibitors from more than 100 countries. Texworld registered an 11 percent increase in visitors compared to last year, and Premi¸re Vision had a 5.5 percent increase.
Four Pakistani mills, three Turkish mills and one Portuguese manufacturer approached CCI about becoming COTTON USA licensees. Additionally, 18 COTTON USA-licensed mills displayed their products at Texworld.