First Bale Ginned on Texas High Plains;

Remainder of Harvest to Begin Soon

Friday, September 2, 2011                        By Mary Jane Buerkle

      The first bale from the 2011 Texas High Plains cotton harvest has been ginned and is now on display at West Texas National Bank in Seminole.

      As part of what is a yearly tradition in Gaines County, Jeff Long with Seminole Farms, LLC, delivered the area's first cotton to Oasis Gin, Inc., on Tuesday. The bale was finished at 1:15 p.m., and delivered to the bank by 1:45 p.m., where it will remain on display until it's auctioned at the Gaines County Ag/Oil Appreciation Day on Sept. 15.

      Although the drought conditions are likely to force an earlier harvest for many producers, Kyle Taubert, manager at Oasis Gin, said that this year's first bale isn't the earliest on record for Gaines County. In fact, he said, it's within about four to five days of the average. Last year's first bale was ginned Sept. 7.

      The bale weighed 549 pounds with a seed weight of 868 pounds, and the cotton was a NexGen 4010 variety, Taubert said.

      Kenny Day, area director of the Lubbock USDA cotton classing office, said that a sampling of the cotton was delivered to the Lubbock office, but the official classification was done in Memphis, TN. The bale had a Color grade of 13, Leaf grade 1, with a 35 Staple. Other quality measurements for the bale were 4.9 Micronaire, 32 g/tex Strength and a Uniformity of 81.9 percent.

      Around the rest of the region, some producers are applying defoliants and preparing for harvest possibly as early as next week. Irrigated crops in most of the Plains Cotton Growers service area remain under stress with rainfall continuing to elude much of the region. High temperatures have hovered in the upper 90s and lower 100s in the Panhandle and well above 100 off the Caprock, with lows in the 70s to lower 80s. Bolls are opening rapidly, for the most part, but smaller than usual.

      However, in a brighter spot for the area, some cotton crops in the far northern Texas Panhandle are reported to be fair to good with a few fields expected to yield three bales to the acre or more. These areas have experienced a little more rain over the past few weeks, helping to finish out plants that most likely have had more water throughout their development.

      Integrated pest management agents report that Kurtomathrips are still an issue on the High Plains. These are highly destructive pests that can quickly defoliate cotton plants, causing damage similar to that of spider mites and possibly compromising boll size and yield.

      Although Texas and Oklahoma are experiencing one of the biggest hits to production in their history, Dr. Carl Anderson reports that the poor crop conditions will have a limited effect on the world market. Foreign production is good while consumption has decreased "because of soft retail demand and increased use of polyester as a substitute for cotton," Anderson said in a report released on Thursday.

      Those who wish to discuss the cotton market are invited to the Ag Market Network Teleconference on Tuesday, Sept. 13, .at 7:30 a.m. Central Time. Featured speaker is Mike Stevens, Cotton Analyst Commodity Trading Advisor. A panel including John Robinson, Carl Anderson, O.A. Cleveland and Stevens will be included in the discussion as well. Pat McClatchy is the Ag Market Network Moderator. You can listen to the conference live on radio station KFLP 900 AM (Floydada), KZIP 1310 AM (Amarillo), or over the Internet at www.agmarketnetwork.net, or you can listen to a recording around noon at that same website.

 

Registration Open for WTACI's

Agricultural Chemicals Conference

Friday, September 2, 2011                  by Mary Jane Buerkle

      The West Texas Agricultural Chemicals Institute will host the 59th annual Agricultural Chemicals Conference on Wednesday, Sept. 14, at the Scottish Rite Learning Center, located at 1101 70th Street in Lubbock. Registration begins at 7 a.m., and the program begins at 7:50 a.m.

      More than 300 producers, chemical dealers and people in the agribusiness community are expected to attend the conference, which will feature a water policy update, a federal legislative/regulatory update, and discussions on issues in various crops and in irrigation. At lunch, WTACI will present scholarships and awards to students and individuals in the agricultural industry. Since 2001, WTACI has awarded more than $60,000 in scholarships.

      Participants can earn up to 4.5 continuing education units from the Texas Department of Agriculture and up to 6.5 CCA CEUs. CEUs from the New Mexico Department of Agriculture are still pending.

      Conference registration is $95/person the day of the conference. Lunch is included.

      Online registration is at http://wtaci.tamu.edu, or participants can fill out a form available at that website. Some also may receive the form in the mail.

      For more information, contact WTACI President Terry Campbell at Americot, Inc., (806) 793-1431; Vice President David Kerns, Ph.D., at the TAMUS Research and Extension Center at (806) 746-4045; or visit the WTACI website at http://wtaci.tamu.edu.

      WTACI is an unincorporated organization of dealers, industry representatives, agricultural producers, scientists, educators, and agribusiness members who support education and research programs promoting safe and effective use of agricultural chemicals and protection and preservation of the area's natural resources.

 

 

Industry Field Days Scheduled for September

      Americot is hosting a field day this week on Wednesday, Sept. 7, at the Moore County Gin in Dumas. Registration begins at 9:30 a.m. and a shrimp boil will be served at noon.

      PhytoGen will host a grower field day on Friday, Sept. 23, from 8:30 a.m. to 2 p.m. at the Overton Hotel and Conference Center, 2322 Mac Davis Lane in Lubbock. Please RSVP and register at http://events.signup4.com/Tailgate11.

      Deltapine/Monsanto field days will be held the week of Sept. 12 and Sept. 19. Groups will meet at the Lubbock megasite in the Lubbock Business Park just south of Lubbock International Airport. For specific dates and times, please contact your local sales manager or Eric Best at (806) 790-4646.

      Bayer CropScience will host their field day on Sept. 28 and 29 at the Idalou Breeding Station. Times have not yet been set.

      If you have a crop tour or field day, we can help you spread the word! Call us at (806) 792-4904 or email maryjane@plainscotton.org.

 

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COTTON USA Promotional Campaign in China

"Naturally Connects the World"

      CCI China/Hong Kong's "Naturally Connecting the World" campaign linked COTTON USA to all stakeholders during a three-phase program from September 2010 to May 2011. Media clippings generated from the campaign have an earned advertising value of $8.8 million.

      The concept of "Naturally Connecting the World" emphasized building relationships with all COTTON USA licensees and consumers. The first phase ("Naturally Connecting

You") successfully garnered consumer engagement, the second phase ("Naturally Connecting the Supply Chain") drove attention from upstream and downstream licensees, and the third phase proactively influenced people to engage in the "Naturally Connecting the World" campaign.

      CCI spread the message of "Naturally Connecting the World" through a "Looking for the Natural Look" online campaign. This campaign received almost 9,000 snapshots with 82,000 participants and garnered about 485,500 page views. An outdoor LED advertising in Beijing and Shanghai used to promote the online campaign reached over 19.3 million people.

      All promotional activities featured the whole cotton supply chain, including cotton growers, spinners, weavers, knitters, dye-houses, garment and home textiles manufacturers, brands and retailers.

      The involvement of the "Cotton Goddess," Da S, stimulated awareness, excitement and engagement on the part from both consumers and licensee brands. Da S actively participated during the entirety of the process by shooting CCI's new promotional video, appearing at two events, and creating CCI's theme song with the Chinese renowned singer and songwriter Yang Kun.

 

      During the whole campaign, CCI leveraged Sina Weibo (a Chinese microblogging site) to interact with target audiences. CCI's Weibo account generated nearly 12 million consumer impressions, including more than 16,900 fans.

      The COTTON USA "Naturally Connecting the World" campaign was funded by the U.S. cotton industry and the U.S. Department of Agriculture's Market Access Program (MAP).

 

 

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