2011 Seed Cost Calculator Now Available

Friday, January 21, 2011                           By Shawn Wade

      The 2011 version of the Plains Cotton Growers, Inc. Seed Cost Calculator is ready and available for download from the PCG website at http://www.plainscotton.org. The PCG Seed Cost Calculator has become a popular tool among producers interested in comparing seed and technology prices as they work to finalize their cotton variety selections.

      The 2011 version of the spreadsheet includes listings for 107 conventional, Roundup Ready FLEX, GlyTol, Liberty Link, Bollgard II and Widestrike varieties, including numerous stacked gene versions of these technologies that will be available for sale in West Texas in 2011.

      The PCG seed cost calculator is an interactive Microsoft Excel spreadsheet that allows producers to calculate an estimated cost per acre, for both seed and technology, based on published suggested retail prices.

 

2009 SURE Benefit Estimator Now Available

Friday, January 21, 2011                           By Shawn Wade

      On January 11, 2011 Agriculture Secretary Tom Vilsack reminded growers that sign-up for the 2009 crop year Supplemental Revenue Assistance Payments (SURE) program had officially opened on January 10, 2011.

      Since that time growers across Texas have been asking when an updated version of the Texas AgriLIFE Extension Service's highly popular SURE Benefit Estimator would be available.

      The answer to that question is now according to Texas AgriLIFE Extension Risk Management Specialist Jay Yates. Yates says that virtually all of the information necessary to estimate a 2009 SURE program benefit is available and has been incorporated into a new version of the SURE Benefit Estimator spreadsheet. The new spreadsheet is designated version 4.0.

      The Texas AgriLIFE Extension Service developed the original SURE Benefit Estimator with assistance from Plains Cotton Growers, Inc. to help answer producer questions about the program.

SURE Benefit Estimator version 4.0

      Version 4.0 of the SURE Benefit Estimator was updated on January 12 to include all available information related to the 2009 crop year. Please note, however, that final marketing year prices for some specialty crops are not yet available and will be included in a subsequent version of the 2009 SURE spreadsheet.

      The current version, designated version 4.0, does incorporate applicable 2009 price information for all of the major Texas commodities including cotton, corn, grain sorghum, peanuts, wheat, soybeans and rice. An update to the calculator will be released when additional price data are finalized.

      Anyone who has used a previous version of the SURE spreadsheet is encouraged to download the new version 4.0 file before attempting to estimate 2009 SURE program benefits.

      With an official release date of January 12, 2010, the new spreadsheet incorporates all of the changes made in previous versions, but does remove calculations related to the 2008 SURE program that were prompted by provisions of the American Recovery and Reinvestment Act (ARRA).

      Like all previous versions, version 4.0 of the SURE Benefit Estimator is a Microsoft Excel-based spreadsheet. The file is currently available for download from the Plains Cotton Growers website, located at http://www.plainscotton.org, and from the South Plains Profitability Project website located at: http://southplainsprofit.tamu.edu. A copy of Microsoft Excel is required to view and use the estimator.

      To be eligible for a SURE benefit, a farm must have: 1) at least a 10% production loss on a crop of economic significance; 2) a policy or plan of insurance under the Federal Crop Insurance Act or the Noninsured Crop Disaster Assistance Program (NAP) for all economically significant crops; and 3) been physically located in a county that was declared a primary disaster county by the Agriculture Secretary under a Secretarial Disaster Designation or in a contiguous county.

      Producers in counties that do not qualify through a disaster declaration may still be eligible if the actual production on the farm is less than 50% of the normal production on the farm due to a natural disaster.

 

The COTTON USA Advantage

CCI FAX – January 13, 2011

Television program featuring U.S. cotton broadcast to 35 million households in Japan. The 75-minute special titled, "Attractive Texas: Fashion, Food and Cowboys' Spirit," was broadcast throughout Japan by the TV Osaka network. The objective of this program was to give consumers in Japan – the third largest consumer market in the world – a better understanding of the advantages of U.S. cotton. The documentary was filmed on-site in Texas during harvest season and followed two famous Japanese actresses as they visited the cotton fields and denim mill in Lubbock. Before broadcasting the program, TV Osaka ran 24 ads introducing the show, an earned media value of approximately $154,000. The TV Osaka network has six stations located in all major urban areas in Japan, and its broadcasting area covers approximately 70 percent of total Japanese households. The program had 1.3 million viewers. The advertising equivalent value for the 75-minute program broadcast is $7.1 million.

COTTON USA-labeled bed linens in Italy. In 2010, the partnership between COTTON USA and the Zucchi Group resulted in the creation of new bed linen collections labeled with the COTTON USA Mark. The collaboration between Zucchi and COTTON USA generated extensive media coverage in magazines such as Marie Claire Maison, Home, Gente, Casa Viva and others. The media circulation was more than 7.6 million with a resulting earned advertising value of $380,000.

Colombian consumers send COTTON USA holiday wishes. Target consumers in Colombia received a special email inviting them to send out wishes from the COTTON USA website in December. By clicking the light box on the webpage http://www.cottonusa.com.co, visitors were directed to a special section on the site to write their messages or select pre-written ones. To increase the number of visitors to the website, COTTON USA banners aired on pre-selected social networks including Facebook and Messenger.

 

Want the facts about the U.S. farm policy.

Get what you need at:

www.farmpolicyfacts.com

 

2010 Crop Quality Report

      The following is a summary of the cotton classed at the Lubbock and Lamesa USDA Cotton Division Cotton Classing Offices for the 2010 production season.

2010 High Plains Cotton Quality Summary

 

Current Week:

 

Office

Bales

Color

Leaf

Staple

Lamesa

33,259

21+ - 83.4%

31 – 13.3%

1.85

35.65

Lubbock

60,802

21+ - 77.2%

31 – 20.6%

2.12

35.91

 

Mike

Strength

Uniformity

Bark

Lamesa

4.29

29.63

80.63

7.5%

Lubbock

4.08

29.81

80.61

17.1%

 

 

Season Totals To Date:

 

Office

Bales

Color

Leaf

Staple

Lamesa

1,271,537

21+ - 83.9%

31 – 11.2%

2.15

35.36

Lubbock

3,891,978

21+ - 84.5%

31 - 11.9%

2.31

35.98

 

Mike

Strength

Uniformity

Bark

Lamesa

4.29

29.59

80.67

8.3%

Lubbock

4.02

30.25

80.59

8.8%

Source: USDA AMS

 

2011 Production Conference & Meeting Dates

Date

Event

Jan 21

Risk Management Workshop,

Morton

Jan 24

Southern Mesa Ag Conference,

Lamesa

Jan 24

Permian Basin Ag Conference,

Stanton

Jan 25

Caprock Crop Production Conference,

Floyd County Friends Unity Center, Floydada

Feb 8

Cotton Production Meeting,

Wellington

Feb 9

Southwest Farm & Ranch Classic,

Civic Center, Lubbock

Feb 9

Cotton Planning Conference,

Groom

Feb 10

South Plains Ag Conference,

American Legion, Brownfield

Feb 10

Hale/Swisher Crops Conference,

Ollie Liner Center, Plainview

Feb 11

Cotton Conference,

Hereford

Feb 21

Cotton Variety Meeting,

Farwell

Feb 22

Sandyland Ag Conference,

Seminole