Friday, Lubbock, Texas By Shawn Wade
The 69th Plenary Meeting of the International Cotton Advisory Committee was held in Lubbock, Texas this week and featured informative presentations focused on solidifying cotton's market share in the world textile marketplace through promotion and delegate reports highlighting the status of cotton production in the various member countries in attendance.
The weeklong event featured a wealth of information covering the full spectrum of issues facing the global cotton industry. It also provided visiting cotton representatives a chance to see first-hand the High Plains cotton production region and learn about the innovative management techniques and technologies employed by growers in the region.
Among the topics discussed during the meetings were the outlook for cotton prices and other commodities, cotton price risk management, innovative cotton production techniques, water use efficiency in irrigation as well as a discussion of lessons that can be learned from the current round of multilateral trade negotiations and opinions on the value of future efforts to secure a new multilateral agreement.
Also included in the meeting agenda were various panel discussions and breakout sessions covering cost of production, risk management, cotton production systems and technology innovations, and best practices for cotton ginning and the importance of standardizing instrument testing procedures to improve the capabilities of instrument testing worldwide.
As hosts for the event Lubbock area farmers, university researchers and cotton industry representatives, representing both regional and national organizations such as Plains Cotton Growers, the National Cotton Council and Cotton Council International, played a central role the planning and execution of the week's activities.
National Cotton Council Chairman Eddie Smith chaired the opening session of the ICAC meeting and was joined on the program by PCG Executive Vice President Steve Verett who welcomed the ICAC delegate body to Lubbock.
In addition to Smith and Verett Lubbock area farmers, cotton researchers and industry officials also participated in a number of roles during the meeting.
Lubbock area participants included Ambassador Tibor Nagy, Vice Provost for International Affairs, Texas Tech University; Manfred Schiefer, M. Scheifer Trading Co.; Wallace Darnielle, President and CEO of Plains Cotton Cooperative Association; Dr. Thomas Thompson, Chairman, Plant and Soil Sciences Department, TTU College of Agricultural Sciences and Natural Resources; Dr. Darren Hudson, Director of the TTU Cotton Economics Research Institute and Larry Combest Chair in Agricultural Competitiveness; Steven Brosch, cotton producer from Slaton, Texas; Brett Underwood, Trinity Company; Rick Shepard, PCCA; and Dr. Jim Bordovsky, Texas AgriLife Research, Halfway.
To view documents, reports delegate statements and other materials presented during the ICAC's 69th Plenary Meeting online go to:
Friday, Lubbock, Texas By Shawn Wade
The Cotton Board's 2009 Annual Report is now available online and features a letter from V. Larkin Martin, the Cotton Board's 2009-2010 Chairman. Other information incorporated into the report includes audited financial information and expenditure breakdowns, along with a complete list of the Cotton Board's Members and Alternates for 2009.
"Making the report available online allows us to eliminate the use of paper, ink, the printing process and postal delivery service, all of which are typically involved in the production of an annual report. The online version leads to significant savings of environmental resources and improves the Cotton Board's bottom-line," says Cotton Board Vice President of Communications, Brad Robb.
To view the full 2009 Annual Report log on to the Cotton Board's Web site www.cottonboard.org . To request a hard copy of the report, please call the Cotton Board at 901-683-2500.
The Cotton Research & Promotion Act established the Cotton Board as a quasi- governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America's cotton producers and importers through the cotton check-off, the Program's research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board's sole-source contracting organization, to increase the demand for and improve the market position of cotton.
The Cotton Research & Promotion Program continues to work in all areas of cotton's pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org .
Americot/NexGen Field Day & Shrimp Boil:
Lamesa, Ladies Auxiliary Building, 9:00 amÉÉ.......
Bayer CropScience Cotton Production Field Day
Idalou Breeding Station, 9:30 am each day
September 29 - Southern Producers
September 30 - Northern Producers
The Cotton USA Advantage
CCI FAX - September 23, 2010
Eighteen U.S. export and 11 allied industry organizations sponsor Sourcing USA Summit VI. The 2010 Sourcing USA Summit, organized by Cotton Council International and Cotton Incorporated, will be held Nov. 9-12 at Terranea¨ in Rancho Palos Verdes, CA. The Summit is the world's premiere gathering of the global cotton textile industry leadership and offers an opportunity for participants to discuss current and future business with executives from more than 20 different countries.
Exporter sponsors include: Jess Smith & Sons Cotton; Calcot, Ltd.; Allenberg Cotton Co.; White Gold Cotton LLC; PCCA; Cargill Cotton; Staplcotn; Toyoshima; San Joaquin Valley Quality Cotton Growers Association; Toyo Cotton Co.; Omnicotton, Inc.; Cotton Growers Cooperative; Olam; Noble Cotton; ECOM; ACG Cotton Marketing; J.G. Boswell Company; and Supima. Allied industry sponsors include: Monsanto; Cotton Market and Risk Management Consulting, Inc.; Wakefield Inspection Services; SFO Commodities/L.O.G.I.C. Advisors; TransGlobal Inspections, LLC; CoBank ACB; ICE Futures U.S.; Cargo Control Group; Rabobank International; Worldwide Responsible Accredited Production (WRAP) and Rieter Textile Systems. For more information on the Summit, please visit www.sourcingusasummit.com.
CCI, Cotton Incorporated and Supima promote U.S. cotton at Texworld and Premiere Vision in Paris. CCI and Cotton Incorporated jointly exhibited at both shows, and Supima had a section in the joint booth at Texworld. These two shows represent the largest combined exhibition of the world's leading mills. CCI reports an increase in meetings at the U.S. cotton booth.
Key European and American brands and retailers that visited the booth included Max Mara, Gerry Weber, Marks and Spencer, CP Fashion, Target, Zucchi, Original Marines, Timberland and Carhartt. While many worldwide COTTON USA licensees exhibited at both fairs, several companies also approached CCI to inquire about becoming COTTON USA licensees, including two weavers and one vertical company from Pakistan, one weaver from India and one weaver and one vertical company from China. One existing COTTON USA Chinese licensee also became a Supima licensee during the show.
CCI President reports on cotton's sustainability at the 69th plenary meeting of the International Cotton Advisory Committee (ICAC) in Lubbock, Texas. The ICAC issued a press release citing CCI President, Wallace L. Darneille's presentation to the Plenary in the session on "Resource Constraints and Cotton Production: Sustaining Cotton's Place in the World," which outlined key points from the report.
In addition to reporting statistics on strides the U.S. cotton industry has taken to protect the environment, the release noted, "Sustaining cotton's place in the world requires taking steps to assure that the social, environmental and economic aspects of cotton production are sustainable in each country. On the demand side, promotional efforts of cotton should be increased worldwide to improve the economic sustainability of cotton production."
CCI Colombia conducts St. Valentine's Day viral e-mail campaign. In order to remain in contact with the consumers who participated in the 2009-'10 COTTON USA campaign, CCI sent out e-mails featuring a gift box made of cotton bolls in celebration of St. Valentine's Day (which is celebrated in Colombia in September). Upon opening the e-mail, consumers received a message of friendship and were encouraged to forward the message to all their friends, generating greater coverage on the target market and capturing more registrants in the COTTON USA database of contacts.