Friday, June 4, 2010                                  By Shawn Wade

      With another hurdle cleared by passage of the bill entitled American Workers, State, and Business Relief Act of 2010 (H.R. 4213) by the House of Representatives on May 28, the 2009 agricultural disaster package has been given a new lease on life.

      Unfortunately, before the package, more commonly referred to as the tax extenders package, can become law it must first navigate a treacherous tangle of alternate pathways, several of which could derail the effort.

      The process starts June 7 when Congress returns from its Memorial Day recess. The three paths the legislation can take from this point are: passage of the House version of the bill by the Senate without changes, negating the need for a House-Senate conference; passage of an amended version of the House bill by the Senate and then working out the differences in a conference committee; or, passage of an amended version of the House bill by the Senate that is sent back to the House for approval in its amended form.

      The end-point for each scenario is getting a final bill on the desk of President Barack Obama for his signature. Unfortunately only the first option, passage of the House version by the Senate without amendments, is guaranteed to eliminate the possibility of the agriculture disaster provisions being altered or stripped out of the bill by amendment or by the conference committee.

      With a limited number of work days left on the 2010 Congressional calendar and a lot of potentially contentious and high profile bills and judicial appointments to be dealt with in some manner, there is not a clear understanding of how this bill will be dealt with. One can only hope that the Senate, due to the combined pressure of time and other legislative priorities will find a way to expediently consider the measure.

      Here is a sampling of the issues competing for consideration with the House version of the tax extenders bill for attention in the Senate: scheduled debate and vote on the EPA Disapproval resolution introduced by Sen. Lisa Murkowski (R-AK); consideration of the National Defense Authorization Act for Fiscal Year 2011 (hR5136); Food Safety Reform; Child Nutrition; small business incentives legislation (HR 5297); a renewed effort to advance a climate change bill; immigration reform; a couple of FY2011 appropriations bills; a possible conference report on financial reform legislation (HR 4173); and, last but not least a vote on confirmation of Obama Supreme Court Nominee Elena Kagan.







Friday, June 4, 2010                                  By Shawn Wade

      Planting is almost complete on the Texas High Plains well in advance of the arrival of the regions' last cotton planting deadline for federal crop insurance on June 10. The crop continues to look good, ranging as it does from newly planted to having 1-2 true leaves in early-planted fields.

      Unfortunately the crop is expected to get a pretty severe test of its vitality with a near-term weather forecast that includes a healthy dose of heat and few, if any, opportunities for rain.

      Between June 5 and June 11 the High Plains is forecast to see lots of sun and experience daily high temperatures in excess of 100 degrees. The open skies and sunshine are good for young, growing cotton, but the associated heat wave makes the forecast a mixed blessing for producers.

      On the one hand the forecast is just what the doctor ordered for recently emerged cotton that needs open weather and warm, sunny days to grow quickly and develop a healthy root system. Unfortunately, the extreme heat associated with the coming week's weather forecast will also put extra stress on those still developing cotton root systems.

      Since a string of triple-digit highs isn't exactly what most growers look for the first week of June, it is nice to know that a positive 2010 moisture situation should help minimize the impact of the heat, especially in dryland fields.

      With the 2010 crop facing 5-6 days of extreme heat at a critical juncture, most areas will depend on the offsetting benefit of recent rains and a good sub-soil moisture reserve to sustain the crop.

      Hopefully next week's heat wave will be short-lived and come to be viewed as a positive, rather than a negative.




CCI-FAX – May 28, 2010

      CCI presents Global Lifestyle Monitor VI results on consumer attitudes toward fashion and fibers to key media in Germany and the UK. The sixth Global Lifestyle Monitor (GLM), conducted by Synovate, surveyed 5,000 consumers aged 15-54 in ten countries across Europe, South America and Asia.

      The research, which was sponsored by CCI and Cotton Incorporated with support from the U.S. Department of Agriculture, again found that global consumers predominantly prefer cotton (59 percent) for the clothing that they wear most.

      CCI's Executive Director traveled to Germany and the UK to present the GLM results to key trade and consumer media. In the UK, media interviews were held with the Financial Times, Mail on Sunday and Independent on Sunday, which have a total combined circulation of 12.6 million. CCI also participated in a syndicated radio interview highlighting the key GLM findings to consumers, broadcast by 25 radio stations across the UK, and a webinar hosted by the leading trade magazine Drapers. This live, online roundtable broadcast aired to brands and retailers, with 293 trade contacts registered to watch (including buyers from Levi's, Harrods, Nike, Debenhams, John Lewis and Liberty). In Germany, CCI participated in a press roundtable with nine journalists from eight key textile trade magazines (Sportswear International, TextilMitteilungen (TM), JNC, TextilWirtschaft TW, Fashion Today, mb marketing Berater, Forward Textile Technologies FFT and Textile Network) and conducted a one-on-one interview with the business and financial newspaper Financial Times Deutchland. Print and online consumer impressions in Germany totaled 22.8 million.

      COTTON USA sponsors 16th EVTEKS home textile fair in Istanbul. As a key sponsor of EVTEKS, the largest trade fair held in Turkey, the COTTON USA logo was featured on more than 15 large billboards around the fair, as well as on all name badges, giving COTTON USA Turkey a high profile. CCI's colorful booth in the main corridor attracted more than 100 visitors per day and was designed to reinforce cotton's natural message. CCI Turkey featured all Turkish COTTON USA licensees on a logo board at the COTTON USA booth, which attracted two additional potential licensees. The fair had 608 exhibitors (59 international exhibitors in addition to Turkish exhibitors), and attracted about 100,000 visitors (80,000 Turkish visitors and 20,000 international visitors). During the show, CCI conducted four trade press interviews, focusing on the cotton market as well as the results of the 2010 Global Lifestyle Monitor.

      CCI Korea launches "Find a COTTON USA Mark" campaign. CCI's "Find the COTTON USA Mark" consumer generic promotion in Seoul aims to strengthen awareness of high quality U.S. cotton and remind consumers that cotton is the best natural and renewable fiber. Targeted at World Cup preliminaries, this campaign will encourage Korean consumers to find the COTTON USA Mark in advertising, retail, point-of- purchase displays and COTTON USA licensed products. Interested consumers can send any photo of the COTTON USA Mark by mobile phones. Winners will receive prizes sponsored by COTTON USA licensees.

      Cotton's sustainability discussed at conference in Andean Region. COTTON USA invited Dinero Magazine, an important economic publication in Colombia, to the event organized by Cotton Incorporated. Dinero Magazine is part of Semana Group, which is currently leading sustainability initiatives in Colombia. The conference took place in Lima, gathering 60 people from leading companies such as Filasur, Fabrica de Tejidos Pisco and Fabricato Tejicondor SA. The textile sector is focused on learning better practices to implement into the companies, reducing both environmental impact and production costs. Mr. Santiago Gutierrez, Director of Dinero Magazine, attended the event and held conversations with Cotton Incorporated representatives in order to better understand the topic. COTTON USA garnered $23,445 in free press from the event.