HighPlains Crop Making Rapid Progress with Favorable Weather

LUBBOCK, May 14, 2004                       By Shawn Wade

      Warm,sunny days and scattered showers have provided High Plains cotton producers theright ingredients to make significant planting progress over the past week.

      Surveysof county Extension agents and other Texas Cooperative Extension servicepersonnel, crop consultants, seed and chemical representatives indicate as muchas 50 percent of the area's expected 3.5-3.6 million cotton acres are alreadyin the ground and getting off to a fast start.

      Asusual, planting of irrigated acreage is farthest along with 60-70 percent inthe ground to date. Dryland planting tallies only 20-30 percent complete asproducers either finish up planting of irrigated crops or wait for a plantingrain to top off the soil profile and improve odds for a fast start to thedryland crop.

      Overallconditions continue to be near optimum with good subsoil moisture, warm soiltemperatures and clear days being the norm.

      "Outsideof the odd cool day, which is really not uncommon this early in May, we havehad a good run during the early part of the planting season," says TCECotton Specialist Randy Boman of Lubbock. "Soil moisture continues to begood in almost all parts of the region, but high temperatures and wind over thepast week has also caused some drying to occur in the upper soil profile."

      Irrigatedproducers with center pivot systems are taking the time to run the systembehind the planter to provide a quick shot of moisture and help assure properseed germination. Dryland producers who are accustomed to waiting for MotherNature to provide a timely rain before planting are content to wait for now.

      "Witha good subsoil moisture supply, dryland growers should be able to react quicklyand take advantage of just about any rain event that brings an inch or so ofmoisture to their fields," notes Boman.

      Thisis a much better situation for the dryland producer than what they haveexperienced the past several years when several times that much rain wasnecessary to establish the crop and there was little to no subsoil moisturethere to carry the crop along.

      Withcontinued good weather, and a timely rain event on dryland acreage, the balanceof the region's acres should be planted in the next 10-14 days.

 

USDA Cotton GinningsReport Illustrates Breadth of PCG Support

LUBBOCK, May 14, 2004                       By Shawn Wade

      Plains CottonGrowers has always been one of the strongest regional grower associations inthe United States thanks to the spirit that High Plains farmers exhibit workingtogether on a daily basis on their farms and in their communities.

      Through the yearsPCG has had the advantage of a strong level of support from across the HighPlains growing region. That support continues to grow thanks to the leadershipof the PCG Board of Directors and a commitment to effective communicationthroughout the organization.

      Basedon the USDA Cotton Ginnings report issued earlier this week, the organizationis poised to establish a record participation level with the 2003 crop. Ifcurrent production estimates prove true, producer support for PCG will be inthe neighborhood of 85 percent when measured in terms of the percentage oftotal cotton grown on which voluntary producer/ginner dues are submitted.

      "PCGcontinues to be a leader in the cotton industry and the strong support of theHigh Plains cotton producer bears witness to the effectiveness of theorganization and the support it provides to its producer membership,"notes PCG Executive Vice President Steve Verett.

      "PCG membersfill important leadership positions locally and nationally within the cottonindustry," adds Verett. "PCG's ability to gather producer input anddeliver it effectively to the legislative and regulatory agencies that impactour industry is perhaps one of the greatest strengths of theorganization."

        

2003-crop CottonGinnings (All Cotton)

Published May, 2004by USDA NASS

 

County/State

Active Gins

Running Bales Ginned

Equivalent 480 Lb Bales

† Est. Running Bales Produced

Bailey

5

24,700

25,550

12,900

Borden

1

Not reported *

Not reported

23,650

Briscoe

3

31,650

33,050

17,100

Castro

4

61,000

62,800

87,550

Cochran

2

Not reported

Not reported

31,600

Crosby

6

98,050

101,900

104,800

Dawson

10

172,650

178,250

205,750

Deaf Smith

2

Not reported

Not reported

20,900

Dickens

1

Not reported

Not reported

13,950

Floyd

9

46,650

48,550

59,950

Gaines

9

268,250

274,800

220,850

Garza

1

Not reported

Not reported

34,550

Hale

12

199,500

205,550

167,750

Hockley

7

173,950

178,550

109,250

Howard

4

68,900

70,700

54,600

Lamb

8

87,900

91,700

82,100

Lubbock

12

201,350

206,450

164,300

Lynn

7

170,650

175,800

189,700

Martin

5

130,300

133,900

90,750

Midland

1

Not reported

Not reported

19,150

Motley

2

Not reported

Not reported

11,800

Parmer

7

35,050

36,600

36,550

Swisher

4

34,900

35,800

58,300

Terry

8

136,800

140,350

164,700

Yoakum

4

99,350

102,150

92,300

25 Co. Total

134

2,041,600

2,102,450

2,074,800

Texas Total

273

4,274,850

4,397,450

4,246,000

U.S. Total

890

17,708,900

18,240,800

17,708,900

† Estimated running bales produced may not match finalcounty production estimate.

* Some county data not reported to avoid disclosure ofindividual gin information.

Cotton IncorporatedShowcases New Advertising Campaign Online

LUBBOCK, May 14, 2004                       By Shawn Wade

      April14, 2004 marked the start of the newest Cotton Incorporated advertisingcampaign and the redirection of a marketing slogan that helped establishcotton's identity for American consumers.

      Thenew advertising campaign is targeted at Cotton Incorporated's target audience,women 18-34. The commercials focus on the important role cotton plays in thelives of women and how it can both make their lives easier and also fulfilltheir needs for fun and satisfaction.

      Thecommercials that make up the new campaign, which marks the official retirementof the tagline "The Fabric of Our Lives", are available for viewingon line at the Cotton Incorporated website. The address to see them is:

http://www.cottoninc.com/newTVSpots/

      The first two commercials, “FloatingCotton :30” and “Mannequins,” out of a total of eight, are now airing on theWB, Fox, Bravo, HGTV, Lifetime, TBS, TNT, Nick at Nite, The Learning Channel,VH1, E! and Oxygen television networks. During the campaign, the commercialswill run on a total of 16 television networks.

      Whileonline be sure to check out how "The Fabric of Our Lives" tagline isbeing reborn and is provideing cotton's customers useful tips and links togreat cotton merchandise available on the web.

      Thenew website is www.thefabricofourlives.com and offers a littlesomething for everyone.

Screenshots of thecommercials that make up the new

Cotton Incorporatedadvertising campaign

Mannequin

Floating Cotton :30

Floating Cotton :60

Dog

Elevator

Laundromat

Wall of Jeans

Shopping Therapy