Friday, March 26, 2004 ByShawn Wade
The 2003 cotton marketingyear has been a roller coaster ride for everyone in the cotton industry. Therapidly changing market conditions have created a growing demand for a betterunderstanding of marketing strategy and tools among growers across the CottonBelt.
In order to meet this risingdemand the New York Board of Trade, Cotton Incorporated and Plains CottonGrowers, Inc. have joined forces to offer a free Marketing workshop for HighPlains cotton producers interested in learning how to use options on futures tomanage price risk.
"Today's extreme market volatility makes a fundamental knowledge of futures and options necessary in order to understand how the cotton market works," says Cotton Incorporated agricultural economist Jeanne Reeves. "Learning how to use options to manage price risk gives the cotton producer a tremendous advantage when it is time to market their crop."
A one day marketing workshop, "Hedging with Options for Cotton Producers Beginning and Intermediate Workshop", has been scheduled for Wednesday, April 7, 2004 to provide cotton producers an opportunity to learn about futures and options and how they can be used to manage price risk.
The workshop will be held atthe Holiday Inn Hotel and Towers, 801 Ave. Q, in Lubbock and is scheduled tobegin at 8:30 a.m. and conclude at 4:30 p.m. Handouts and course materials willbe provided to all participants. A free buffet lunch will also be provided onlocation.
Participation in the workshopis FREE but space is limited. Producers are encouraged to reserve their spotearly by calling the Plains Cotton Growers office at 806-792-4904.
"This workshop was put together to meet the needs of producers wanting a better understanding of the tools available to them for managing price risk," explains PCG Executive Vice President Steve Verett. "One of the most important concepts producers will take away from this course is the knowledge that there are strategies they can use to protect their investment and maximize the returns they obtain from the marketplace."
Topics to be covered include: "Why are options on cotton futures critical to your business?"; "What can options do for you and how?"; "Actionable hedging strategies based on price scenario"; and wrap-up with a market outlook presented by Calcot's Jarral Neeper.
Instructing the course willbe Eric R. Matsen, of Matsen Enterprises, in Louisville, Kentucky, and JudithGanes-Chase, president and founder of J. Ganes Consulting, of Ketonah, NewYork.
Ganes-Chase is a research andmarketing services provider and Matsen specializes in derivative riskmanagement and education. Between them Matsen and Ganes-Chase have severaldecades worth of experience in risk management education and involving food andagricultural commodities.
In addition to theinstructors and speakers conducting the workshop, longtime cotton marketingexperts Dr. Carl Anderson of Texas A&M University and Mike Stevens of SwissFinancial Services have indicated their attendance and will be available toprovide additional insight into the material presented.
Friday, March 26, 2004 By Shawn Wade